please support me to solution this Question 1-3 Analyzing Purpose and Audience

the assignment case study can in the picture attached

Culinary Adventure Tour Presentation

Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with Journey- Free, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanies role is to work on marketing communications. Stephanies first project required that she use all her strength developing communications to market JourneyFrees newest product, a culinary tour of France, specifically designed for culinary arts and nutrition teachers in high schools and trade schools. In addition to advertising online and sending brochures to high schools, Stephanies supervisor, Rachel, plans to visit school districts in major cities and present the program to superintendents, principals, department chairs, and teachers. She will give a brief and colorful slide presentation and offer samplings of the French food that culinary arts teachers will experience on the tour.

Thirty culinary arts teachers have invited Rachel to give a presentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together they work out the following outline:

The Educational Experience

Trip Overview

Trip Logistics and Costs

About JourneyFree, LLC

Q&A

Rachel and Stephanie also discuss the audience and key selling points to make in the presentation. The next day, Stephanie puts together a draft of presentation slides. She is planning to meet Rachel to review the slides and to discuss the talking points that will go with the slides. Stephanie would like your help in analyzing the audience, evaluating the presentation, and composing the content for the presentation and the questions after reading the case-study in the Business Communication textbook page 435-439 and answering the following tasks related to the case questions

(Figures in the brackets indicate relative weightings for each part of the exam)

438 Chapter 11 Preparing and Delivering Business Presentations Financing the Journey Cost Efficiency at Its Best Cost Breakdown Food 30 Tound Education Tours and educational events. Over $500 in discounts for group tours Over $200 in educational tour discounts Travel to the country: Round-trip from JFK to Charles de Gaulle Travel within the country: Coaches, shuttles, and Europass Lodging: B&B, low-cost hotels Total cost: Approx. $3,000 per teacher Air Fare 28 Grund Travel Total Cont: 83.000 per eacher. About JourneyFree Why us? Today's Itinerary The Educational Experience Trip Overview Trip Logistics and Costs About Journey Free, LLC Q&A Solid reputation, strong financials 24 years in the industry $46 million in annual revenue last year Publicly traded, privately run . A wide array of travel experiences Many destinations served Partnerships with local touring agencies A personal touch The Corporate Rewards program Private agencies around the world Questions? Questions for Reviewing the Culinary Adventure Tour Presentation Analyzing Purpose and Audience 1. What is the purpose of this presentation Is it primarily informa- tive or persuasive! 2. The ideal outcome of the presentation is that teachers sign up for the trip-or schools fund teachers for the trip. Should the slides end by asking for a sale? Or should the presenter do that orally? Or should the presenter leave the audience to think about the con- tent and follow up later to sign up? 3. Imagine yourself as the target audience: high school teachers and administrators. What questions do you think they will have? Does this presentation leave any important questions unanswered