Please support on the below Marketing management - Assignment:

Thanks,

The objective of this assignment is to stimulate and check your understanding as well as your ability to apply the marketing concepts covered during the course.

There are eleven concepts mentioned. One of them has been solved as an example for clarity leaving you with TEN concepts to attempt.

The assignment has been presented in a tabular form where you need to add illustrations and remarks as shown in the next slide.

You are free to fill up the definition part from the lecture slides. They dont carry any credits. However, omission or wrong definition would lead to a complete forfeiture of marks for that question.

Please use real-life illustrations. They could included ads (print, bill boards, shop signage, TV or radio ads), packages or any other form of marketing communication. You may put them up in the annexure with a suitable identifier. This is very important.

Each question carries 1.5 marks which would be allotted based on the illustration and explanation supplied by you.

In the remarks column please use give your justification for the illustration. Explain why you think the example used by you serves as an apt illustration of the concept.

You are encouraged to use examples of small companies or regional brands. You are free to use examples of locality clinics, coaching centres or restaurants etc.

Concepts	Definition	Illustration	Remarks
POP / POD	POP refers to the attributes or benefit associations which are not unique to the brand but would actually be shared with other brands. Similarly give the definition for POD.	Superia Soap from ITC (see Appendix, Fig 1)	The pack resembles that of a cake of soap. The points of difference have been mentioned on the cover viz. the presence of Gangajal as an ingredient as well as coconut and neem. They have also been represented pictorially.
Brand Positioning
Brand Extension
Psychographic Segmentation
Value Proposition
Production Concept of Marketing
Co-Branding

Concepts	Definition	Illustration	Remarks
Ingredient Branding
Product System
Product Differentiation based on form
Captive Product Pricing

Superi Gangajal Superi Gangajal