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Please take a look at the Case #5 Harley-Davidson and answer following questions (35 points). If you were CEO of Harley-Davidson, how would you compare
- Please take a look at the Case #5 Harley-Davidson and answer following questions (35 points).
- If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?
- In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growthones like Japan, China, France, and Brazil?
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Retail Management A Strategic Approach
Authors: Barry Berman, Joel Evans, Patrali Chatterjee
13th Edition
0133796841, 9780133796841
