Please the answer should be around 500-600 words with incite references (in text) and bibliography. The references can be used from last 7 years only (since 2014). The plagiarism should be less than 5 %

Contemporary marketing has been inuenced by the digital revolution and the 1wide spread use of social networking sites by brand owners. i) Critically discuss this in the context of modern marketing communications. (15 marks) ii} Giving examples, analyse the different roles that social media can play in an organisation's marketing activities (10 marks)