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Case for Discussion The dean of Business at Drummond Hill College always made a great effort to keep local business leaders Involved in planning and operatingher college's business programs. One of the college's biggest supporters was James Alexander Ross, founder and president of a major food processing company that owned three factories close to the college. Ross, through his company, had just given a sizable research grant to the college and he volunteered as an advisor on the Business School Steering Committee. At a meeting of the committee, Ross and the dean had a difference of opinion on the curriculum that business students should be studying The role of the school is to train managers and consultants for companies such as ours." Ross pointed out to the dean. "We need graduates who can understand how large organizations function and who can manage within those organizations. The curriculum should emphasize management training." The dean did not agree. She made the point that Today, businesses nond managers who think like entrepreneurs: managers who see themselves responsible for the profit of their departments: people who can Innovate and adapt. You need managers who se every- thing in tenns of a business plan. That's what the curriculum should emphasize." Ross considered the dean's position, then shook his head. "Business plans are for entre- preneurs and financiers, not for the managers who have to carry out those plans, and not for the operational people. The dean pressed her issue. "You can't expect a driver to take the bus where you want to go. If she can't read a road map. Business plans are road maps for managers." "All she needs is a GPS." Ross laughed. "Besides, I'd think that many employers might be reluctant to hire managers who would see themselves as highly entrepreneurial Entrepreneurs see the big picture, but we need managers who are specialists in human resources, operations, finance, or marketing." "And the best way to teach those things," the dean said, "is by using business plans. Finance managers need to see where their role fits in relation to marketing and operations. Managers have to be able to think like entrepreneurs." Ross responded quickly. "Entrepreneurs are not created in business schools. You can teach managementor marketing, but entrepreneurship is something you are born with, like creativity or musical talent." The argument had to be curtaited so that committee business could be completed. But Ross was clearly eager to continue the discussion "I'm not convinced," he said. "But let's meet on this next week. If you can persuade me that business students should be spending their time studying business plans, I'll give you another donation so you can run a yearly business plancompetition The top entry will win $10 000, the second place will get $5000, and there will be $2000 for third place." The dean Snited tentatively as they shook hands, realizing that she now had the task of preparing her best arguments in favour of business plans as teaching tools Explain what you think is the single strongest argument in favour of using business plans to train people who do not intend to become entrepreneurs Suport the argument that all business students should be tauglit entrepreneurship 3 Explain ROBSposition thattern themselves and entretend Page 327 334 Q + Chistes hostiteowth N 3 2. Support the argument that "all business students should be taught entrepreneurship." Explain Ross's position that "employers may be reluctant to hire managers that see themselves as future entrepreneurs." Argue for or against. 4. Discuss how strategic growth and operational efficiency supplements to the business plan are important for training future managers. 5 If the competition goes ahead, should it accept non-profit business plans as entries? Departmental business plans? Explain your reasoning 6. If the business plan entries are marked out of 100. how many marks should be set aside for grammar and style? Justify your answer. 7 For which of the following business plan sections should the greatest portion of the marks be allocated: Business Model, Feasibility. Marketing. Operations, or Finance? Justify your