Please use APA 7th Edition to cite scholarly sources and in-text citations?

Discussion Instructions:

1. Define and describe the four elements of TQM.Explain how the company meets these elements even if their product is not the "best" available.
2. What compels people to pay a higher price for these products compared to other, less expensive goods and services?

Discussion Background:

Discussion Board - Chapter 6 TOM at Starbucks Total Quality Management (TOM) is not just a single concept. Instead, TOM involves several related ideas and concepts pulled together that represent a comprehensive approach to doing business. TOM is often represented by the following: 1. Customer Focus, 2. Continuous Improvement, 3. Management by Data, and 4. Employee Empowerment. Starbucks is a global company doing business in many different countries. They also sell retail products in standard outlets, such as supermarkets. The main coffee product that Starbucks sells is not unique and does not compete favorably with locally roasted beans. However, Starbucks remains a very popular retailer and has earned high levels of customer loyalty. Why? Research, discuss, and describe how Starbucks meets or exceeds the four objectives of TOM to establish market dominance