Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Please use Huff's method to solve the question, thank you! 10. Suppose that Farmers' Bank wishes to serve the nine customer clusters as shown in

image text in transcribedimage text in transcribedimage text in transcribed

Please use Huff's method to solve the question, thank you!

10. Suppose that Farmers' Bank wishes to serve the nine customer clusters as shown in Figure 13-19. It has proposed locating a branch (A) at coordinates X1=20, Y1=20. A competing branch (B) is located at coordinates X2=40,Y2=30. Farmers' Bank is to be a full-service branch with a relative size (attractiveness) index of 1 . The competing branch is a partial-line facility (no ATM, no drivethrough capabilities) with a size index of 0.7 . The travel time for customers to a bank is approximated as T (hours) =D/50, where D= distance in miles. The average customer generates $100 in gross annual revenue for a bank. The Figure 13-19 Number of Potential Customers for Branch Banks in a Region estimate of annual operating expense for Farmers' branch is $300,000, and the facility will cost $650,000 (20-year life) on land worth $100,000. a. Apply Huff's retail gravity model to determine the branch's annual revenue. Assume a=2. b. Considering the level of investment required and the operating expenses, should the branch be constructed? c. What additional information might you like to have before making a final decision? The gravity concept has been modified into a more practical working model by Huff. 43 This spatial-interaction model developed an empirical basis for how consumers trade attractiveness of alternate retail sites with accessibility. This model is expressed as Eij=PijCi=iSjijaSjijaci

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

More Books

Students also viewed these General Management questions

Question

Compare and contrast long-term and short-term orientation cultures

Answered: 1 week ago

Question

Discuss the research behind the notion of a pancultural self

Answered: 1 week ago