Please use Means-ends analysis method to understand how consumers perceive market products and how these market products are embedded in the consumer's target hierarchy.

(Means-Ends analysis include attribute, consequence and value)

this is the interview transcript 2:

Interviewee 2 Current DER status: - Rooftop solar panels: yes - Household battery: no

Key distinctions identified by interviewee - Reduce household blackouts - Trade stored power to the grid

Q: One of the key distinctions you mentioned earlier was reducing household blackouts. Why is that important? A: When the power goes out, everything in my house goes a bit haywire. You see, we're located a bit out of town, and so we have tank water rather than mains water. Normally you'd never notice, except when the power goes out, because the only way you can get the water out of the tank is with an electric pump. So, whenever the power goes out, you can't flush the toilet, can't have a shower, can't even get a glass of water from the tap. So yeah, power blackouts are more than a minor inconvenience for us. If we had a battery, we'd just be able to carry on as usual, you know? Still be able to do the dishes, still be able to flush the toilet...And that's not even talking about the benefits of still being able to run our electric applications. Put simply: it would just help us maintain our normal lifestyle. Q: And why is it important that you're able to maintain your normal lifestyle? A: I hate the feeling of choices being cut off from me, of being constrained in what I want to do. I like feeling self-reliant, of having the freedom to do what I want, when I want. So, yeah, I guess that would be the reason. Q: Great. The other key distinction you mentioned was trading stored power to the grid. Can you explain this in a bit more detail? A: Sure. One of the nice things about signing up to an aggregation service is that you can have your stored battery power traded to the grid. From what I gather, that's the only way this can happen. And for me, that's important because it would just mean that I'd be able to pay off my battery quicker than otherwise. I mean, if you have power stored in your battery that you're not using, why wouldn't you let someone sell it on your behalf and earn some extra money? Q: And what is the significance of being able to pay off your battery quicker than usual? A: It just opens up other opportunities, you know? If I'm not worrying about paying off the battery, I can just have a bit more flexibility to spend on other things. Q: And why is that important? A: Ahh, well, it's the little treats you can spend on yourself that make life just that bit sweeter. An evening out here, a trip to the movies there... Things to enjoy and experience, you know? Q: Thanks. And that brings us to the end of the interview!

please Identify what is the product's attribute, consequence and value