Please use Pepsi Co. as the organization to answer the following questions:

1. Identify which stakeholders ought to be involved in the strategic planning process.

2. What makes these stakeholders particularly important?

3. What unique insights do they offer?

4. Describe which functional areas are important to the process.

5. Which functional areas are relatively less important?

6. Identify the most important and influential decision-makers in the strategic planning process.

7. Evaluate the relative importance and their effect on the planning process.