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Please use the link below for the reference article for my question. https://drive.google.com/file/d/1I_hE0W6UPpa9TRdsEUIAS8j8P2xF2N-G/view?usp=sharing What recommendations can be made to address strategic concerns and safeguard Amazon's

Please use the link below for the reference article for my question.

https://drive.google.com/file/d/1I_hE0W6UPpa9TRdsEUIAS8j8P2xF2N-G/view?usp=sharing

What recommendations can be made to address strategic concerns and safeguard Amazon's growth and market share in the kindle/tablet segment?

Please also explain how and why they should use it and versus the competitors such as Apple ipad, Samsung etc.

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