Please view the video and tell me what are your thoughts on Gary's advice, and how it might influence your own marketing strategy and tactics for your term project.

While several of the organizations chosen by you do not have the financial capability to spend 1 to 5 million dollars to show a commercial for airing during the Super Bowl, no less the $8 million for the 30 second spot, how might you use the information provided in this video to do something on a smaller scale with a lower budget?

https://www.youtube.com/watch?v=HWxrGWAi07g