Watch Damodaran’s Google Talk, Dark Side of Valuation and Qualitative Investing video and answer the questions below. The assignment should be no longer than three pages (double spaced), using a font sizeof11-12.Please write short and clear answers. Submit the completed assignment in PDF through Canvas. There will be a penalty for late submission. Estimated time to complete this assignment is about 6-8hours.

1.Concisely summarize the important points about valuation mentioned at Google Talk. Why are these points important?

2.Why is Damodaran not happy with accounting? Do you agree?

3.Evaluate the statement: “I can’t value the company but I will invest in it. ”What should we do about this issue?

4.Discuss the biases and dark side of valuation. How should we detect or resist the dark side?

5.How do we effectively engage in qualitative investing?

6.What are some investment mistakes that Paul Lountz is made? How can we decrease the chances of making such mistakes?

7.Create an action plan on how you will study/ master the issues/ concepts that you did not understand from the two videos.