Please watch the below video and answer the questions,

https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd

Question1: In advertisements for Martha Stewart CBD products, what would the top five best message execution styles be. State what they are, and clearly explain why these would be the five best message execution styles.

The message execution styles are:

1- Personality

2-Technical expertise

3-Mood or image

4-Musical

5-Scientific evidence

6- Testimonial

7-Straight sell

8-Slice of life

9-Lifestyle

10-Fantasy

11-Demonstration

12- Comparison

Question 2: If all 4 major elements of the media mix were available for Martha Stewart to promote her CBD products, which would be the most desirable to use to advertise Martha Stewart CBD products, and why?

The 4 media mix are:

1-Print media

2- Broadcast media

3- Digital Media

4-Out of home/ Support media