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Please watch the lecture given under learning Component. In the lecture techniques to solve the Case study have been discussed. Watch the Lecture and then

Please watch the lecture given under learning Component. In the lecture techniques to solve the Case study have been discussed. Watch the Lecture and then read the case given under .

Write Summary of the Case in your own words.Your Summary should include

  • The issue in the case
  • Stakeholders Information and
  • Probable solution you can think about the issue in the case.
image text in transcribed
Learning Component-7: Best Prac X 5 Microsoft Word - 9817M148 X Dashboard X + V X C @ File | C:/Users/manee/Downloads/WEEK%207-1.pdf Q E X Microsoft Word - 9817M148 1 / 8 83% + BROOKFIELD RESIDENTIAL PROPERTIES: IDENTIFYING AND ENGAGING STAKEHOLDERS Norman Althouse, Peggy Hedges, and Cheryl Brazell wrote this case solely to provide material for class discussion. The authors do not intend to Mustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order coples or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Westem University, London, Ontario, Canada, NEG ON1; (1) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright @ 2017, Richard Ivey School of Bus Version: 2017-09-29 In early summer 2012, Trent Edwards, chief operating officer (COO) of Brookfield Residential Properties Inc. (Brookfield), sat in one of the company's meeting rooms in Calgary, Alberta, Canada, with members of his executive team. They had identified a unique inner-city opportunity and signed an option to purchase a large parcel of land in the desirable neighbourhood of Scarboroughis land would need to be Use outside these parameters is a copyright violation rezoned for higher density residential development. Brookfield's development team had prepared mock-ups thorized for use only in the course MGMT 227: Best practices in Project Management at Fleming College taught by Khushboo Sherwani from 1/9/2023 for three potential multi-family residential developments suitable for the site. Edwards and his team recognized that each one of these alternatives would change the aesthetics of the existing community. At the same time, all three met the city of Calgary's long-term growth strategy-the "densification" of established inner-city neighbourhoods. If Edwards and his team chose to pursue the opportunity, their most significant challenge would be to obtain all the approvals necessary to have the site's zoning changed from exclusively single-family dwellings (R-CI) to a Direct Control designation, which would allow the multi-residential complex. To do this, he and his team needed to engage all stakeholders at almost every step of the project. The question was, how should Brookfield proceed to get buy-in from Scarboroughe surrounding communities? Buoyed by Brookfield's recent success with its first inner-city residential development in northeast Calgary, near the downtown core, Edwards and his team made their decision to proceed. They knew that the development approval process was lengthy and complex. It typically took nine to 12 months, and the longer time it took, the lower the financial return for Brookfield. Complicating this fact was that Scarboro seen as a community that would strongly oppose further densification. The team believed if Brookfield was successful here, it could be successful anywhere in Calgary. However, the project needed to start immediately in order for Brookfield to give its shareholders the highest return-profit and internal rate of return on the project. 0'C 1:27 AM stopping soon Search L N ENG US 2023-02-28 3

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