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Please watch the videos in the link below and answer the questions. https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd Using the integration triangle as your framework (1-what company say about it
Please watch the videos in the link below and answer the questions.
https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd
- Using the integration triangle as your framework (1-what company say about it self, 2- what company actually do, 3- what others say about the company?), assess the extent to which Martha Stewart CBD has done a good job of its integrated marketing communications. In answering this question, if you require information outside of the case and video, you can use outside sources but you must cite your sources and provide links and/or references to them at the end of your answer.
- Assess the verbal and nonverbal elements of the message strategy for the promotional video. How is Martha Stewart attempting to position Martha Stewart CBD and is the message strategy effective in achieving this positioning?
- There are limits to where/when/how Martha Stewart CBD is able to be advertised. Why is this?
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