Question
The management and marketing of destinations differs in many respects from that of conventional consumer products. Explain how and why this is the case, citing
The management and marketing of destinations differs in many respects from that of conventional consumer products. Explain how and why this is the case, citing real destination examples.
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Destination marketing is a marketing strategy used in the travel industry that involves promoting a specific location and its benefits rather than a companys product or service This could be a country ...
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
