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Please write 1-2 page answer to the discussion questions for the case IKEA, and submit your answer to Blackboard. Please also post on discussion forum
Please write 1-2 page answer to the discussion questions for the case IKEA, and submit your answer to Blackboard. Please also post on discussion forum to discuss your answer with the class. Discussion questions for Case IKEA and Chapter 8 International Strategies: 1. What are IKEA's motivations/incentives to expand to overseas market? How can IKEA benefit from the expansion? 2. What international corporate-level strategy/strategies is IKEA using? Multidomestic/localization, Global, or transnational? Is this strategy suitable for IKEA's core competency? Is this strategy suitable for the target market India? Think of the two needs/pressures in the target market (needs to localize and needs to lower cost or integrate globally). 3. What political and economic risks will IKEA encounter in India? How will these risks affect the way IKEA implement its international strategy? Think of regulations on local content requirement, trade barriers such as import quota/tariff, corruption, currency fluctuation, etc. How will these risks impact IKEA's profits from India? E G
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