please write a 1 page to 1.5 page response. Thank you so much!

Question 2: (Based on Chs 14 and 15) A new company launching a new brand of locally manufactured and locally marketed motorcycles in Oklahoma is to arrive at its Advertising and Integrated Marketing Communication budget. In this context discuss: (a) The ideal method for developing a budget. Which of the percentage of sales method or the objective and task method do you consider more appropriate, explain why. (b) Discuss which of the promotional or integrated marketing communication components such as advertising, publicity and public relations, sales promotion personal selling ete. do you regard as more important in this context and why