please write a 1 to 1.5 page response, thank you so much!

Question 3 (This question requires you to both do some research as well as some thinking beyond the textbook in Ch 16) When we speak of social media we frequently focus on Facebook, Twitter etc. However, brand and product communities are also becoming increasingly important (eg. Online communities of Harley Davidson owners, online communities of Canon users etc.). Research the concept of brand and product online communities and explain the role that they can play in Brand and Product Marketing