Please write a Justification/Memo Report:

Isabel Diaz loves every day of her work as an event planner in Chicago. She has owned her company, The World Is Your Runway, for six years and specializes in producing fashion industry events. Her clientele come from two target markets: (a) fashion designers looking to promote their apparel collections and (b) retail buyers seeking new lines to offer their customers. Isabel provides big- and small-event planning services, from directing photo shoots for websites to producing fashion shows.

Isabel recently completed a photo shoot for Robert Smith, owner and designer of Robbie Smith. His three-year old company currently generates retail sales through local specialty stores, its showroom, and its website. The line is designed to meet the clothing needs of the contemporary businessman, from suits to sportswear. Robert believes his company is now financially and creatively poised to become a major menswear brand in high-end retail operations globally.

Thrilled with Isabel's prior work, Robert asks her to take on a higher-profile project- a spectacular fashion show to introduce his new fall line. He envisions an invitation-only audience of retail buyers, the press, and prospective and current customers. Robert wants the event to match the line's personality- contemporary and prestigious. He wants his $100,000 budget to buy high visibility and an impressive image. This is Robert's grand opportunity to make his company the talk of the fashion industry. Every attendee is, or opens the door to, a potential customer. If the retail buyers purchase Robbie Smith for their stores and customers buy the line, Robert's investment in the show will pay off handsomely. Isabel also knows that this event is key to create visibility and growth for her company.

Grand Hotel Venue

Isabel first considers hosting the event in a hotel or conference center. She investigates the elegant Grand Hotel with its large space that can accommodate 1,000 attendees. Here, the waitstaff, bartenders, and security personnel are available, as are table settings and centerpieces. Staging, dressing rooms, equipment, and cleanup are included in the cost. Although the Grand Hotel has many advantages, its rental charge is huge- $50,000, which is half of the budget. Event personnel such as bartenders and waitstaff cost an additional $10,000. A plate of appetizers and two glasses of wine are estimated at $25 per person, which is $25,000 for the full house. Accessibility the day before the show depends on space rental for a preceding event. Promotional materials, invitations, models' fees, additional staff for Isabel's company, valet parking, and miscellaneous expenses will likely use the budget balance, $15,000.

Restaurant or Country Club Dinner venue

Isabel next evaluates holding the event in a restaurant or country club. She looks into two restaurants a country club. The pros, cons, and costs of the locations are very similar. While requiring no cost for the facility, all three require the purchase of full dinners for guests. The average dinner cost is $40 per person, including gratuity. Wine served with each of the four courses is also estimated at $40 per person. All three venues offer midsized spaces accommodating 350 attendees, and the ambiance is more inviting than that of the Grand Hotel's event space. All dining service needs and staff are included. Once the event is over, cleanup is provided at no fee.

The disadvantages of these locations are the costs of dinners and fashion show equipment. Staging, lighting, video, and sound equipment rentals cost $15,000. Dressing room space must be configured for $1,000. In addition, the space may not be available for setup long before the event. Promotional materials, invitations, models' fees, the cost of additional staff for Isabel's company, valet parking, and miscellaneous expenses are estimated at $15,000. Isabel considers using any surplus budget funds to publicize the designer and his show.

Robbie Smith Showroom

Finally, Isabel considers staging the event in the designer's showroom, which can accommodate 100 guests. She calculates hiring bartenders and waitstaff ($5,000); renting linens, plates, glasses, and silverware ($1,000); paying a catering service ($3,000); leasing show equipment ($5,000); and returning the showroom to its former state overnight ($1,000). Promotional materials, invitations, models' fees, additional staff costs, and miscellaneous expenses are estimated at $7,000. Isabel believes the budget balance could be used for a videographer to film and edit the show for $20,000, which the company can later use to generate more sales.

Although the showroom is small, not having to pay for the space is a plus, and garments and dressing rooms are available before the event. The smaller space could create an intimate setting. In the showroom, Robert could give more attention to the most promising guests. Guests could see where the designer's vision is conceived, view the designer's other collections, and meet company employees.

Your Task: In the role of Isabel Diaz, write a memo report to Robert Smith with your analysis and recommendations.

Thank you :)