please write about Amazon.

1. Given that your brand is likely advertising, what search terms should be embedded on your website and bid upon with Paid Search? (limit 10) 2. Type in two of your top competitors (one per search) and your brand into Google. What do you see in the Paid Search and Organic Search results of each query? E.g. For Skippy, my competitive term would be "JIF" and "Reese's peanut butter". Take a screen shot of each search result and write two sentences of insights and potential optimizations