Please write an executive summary for a startup business

Each student will choose a startup and create an executive summary for such according to generally accepted business standards. This is a 1,500 word assignment; format should follow font sized 12, single spaced and one inch margin all around. Sectons of the assignment that go substantally beyond the word limit may not be read or graded. To be classifed as a startup for this assignment, a startup must meet all of the following guidelines: 1. The startup must have less than 30 full-tme employees; 2. The startup must be less than 7 years old; 3. The startup must have less than $50,000,000 in revenue for the last 12 months. 4. The startup must be arms-length from the student - i.e. not that of a close family member or one in which the student has a financial interest, which includes employment or contribution to building the company.

It is strongly recommended that you ensure the startup you select meet the eligibility criteria and there is suficient information available about it before starting to work on the assignment. Do not expect an excepton to the eligibility criteria.

Be aware that the subject you chose must also be arm's length from you. Before settling on a subject for your paper, ensure the company fits the criteria. Exceptions will not be granted for companies outside the restrictions above.

Executive Summary Template/Outline/Format Elevator Pitch (10%) Always lead with a strong elevator pitch, review class slides for format of the elevator pitch Overview (5%) Company basics (name, #of employees, some indication of sales volume, year of incorporation, business the company is in) Industry Size/Structure (10%) Show how big the industry is, what stage it is in, and how the company fits into the industrys supply chain Start laying the foundation for the Pain (i.e. why the startup can contribute something valuable to the market) Opportunity (15%) Zero in on the opportunity being addressed, focus on the pain they are addressing, and provide validation that such pain is real and significant touch on how competitors are failing to address such or what alternatives future clients are currently using This paints the before picture - or the need for the startup's offering Product/Solution (10%) Paint the after picture - after the startup has introduced its product Focus on how the product/solution will solve the pain Discuss and describe the attributes of the solution that will motivate adoption Technology/Product/Service (15%) Describing the platform that generates the products, what is the basis for product creation Outline the key Intellectual property the company has and/or lay the ground work for the competitive advantage Outline milestones met to date in platform development. Future Company Development (5%) Address what has been done to date and what will have to be done next to be a big winner in this space/ industry segment Leadership including Entrepreneurial traits (30%)

Describe the key elements in the talent triangle as found in the management team. For each founder, illustrate how they have displayed one or two entrepreneurial traits in their contribution to company development. Spend some time giving the reader confidence on why them? for the company's team or founder(s), why are they the ones to deliver the solution in this space Where possible show how they have been there done that