please write me about Environmental Analysis (1-2 pages )

can you maybe use crest model and External Marketing Environment

its should be about Marketing Environment

BUS 210 - 040: Introduction to Marketing Team 11 - Massage Therapy Clinic Kelowna, BC Table of Contents Cover Page Executive Summary Table of Contents Introduction Environmental Analysis Mission Statement Values Vision Competitive Edge Targeting & Positioning Product Place I The factors within the external environment that are important to marketing managers can be classified as competitive, regulatory, economic, social, and technolo- gical factors. Often referred to as the CREST model, this scanning tool is shown in Exhibit 2.1. variables affect of consumers or nies can control rnal activities of nce, they cannot ament that con- aping the target ape and reshape al environment, Lrket. However, of the external EXHIBIT 2.1 THE CREST MODEL Competitive Technological Regulatory Your Company ent, marketing telligently plan ut neither rests en-sometimes in threats to a blue sky as far wortunities. But al forces. Many sts to continu- nformation-a Social Economic CHAPTER 2: The Marketing Environment, Social Responsibility, and Ethics 15 LEARNING OUTCOMES 2 Discuss the external environment of marketing, and explain how it affects a firm 22 Describe the competitive factors that affect marketing 2-3 Describe the regulatory factors that affect marketing 24 Describe the economic factors that affect marketing 2-5 Describe social factors that affect marketing 26 Explain the importance to marketing managers of current demographic trends 2-7 Describe technological factors that affect marketing 2-8 Discuss corporate social responsibility 2-9 Describe the role of ethics and ethical decisions in business "Nothing is more important than preparation." -Simon Sinek 2-1 THE EXTERNAL MARKETING ENVIRONMENT One of the most important roles of marketing managers is overseeing the development of the marketing Recall from Chapter 1 that a marketing mix is the unique combination of product, place (distribution), promo- tion, and price strategies. arget market a group (The marketing mix is also people or organizations for addressed in Chapter 3.) ich an organization designs, plements, and maintains a The marketing mix is, of rketing mix intended to meet course, under the firm's needs of that group, resulting control and is designed to mutually satisfying exchanges appeal to a specific group PART 1: Marketing -Let's Get Started of potential buyers--the targ market is a defined group of managers feel is most likely to b Over time, firms adjust reflect the changing needs a target market, brought on byt onment in which consumers li chasing decisions. Also, as ma consumers become part of tl drop out. Those who remain needs, incomes, lifestyles, an original target consumers. Th viours, will also be affected nomy and changes in socio- events, as well as offerings fr