Please write the HYPOTHESIS on the topic of FACTORS AFFECTING THE BEHAVIOR TO PURCHASE ELECTRIC CARS FORCONSUMERS IN THAILAND

(Make rational predictions or guess the answer to the problem and write it in a way that shows the relationship between the independent and dependent variables.)

Note: Don't forget to tag references.

Information:

INTRODUCTION

The purchasing behavior of electric cars in Thailand is an important topic for this study as it can provide valuable insights into the potential growth of this market in the country (Rachot L, 2022). Additionally, understanding the factors that influence buying behavior can help policymakers and stakeholders develop strategies to encourage the uptake of electric cars ("Electric vehicle industry sustainable development with a stakeholder engagement system," 2021).This information can be used to develop strategies aimed at encouraging the uptake of electric cars in Thailand. The specific scope of this research is to study the factors affecting the buying behavior of electric cars in Thailand. This study thus seeks to fill this research gap by examining the personal, psychological, and environmental factors that affect electric car buyers in Thailand.

In particular, this study will focus on the following factors: perceived risks, perceived benefits, perceived costs, and environmental concerns. This study will use a questionnaire to collect data from a sample of Thai consumers. The results of this research will be used to improve the marketing of electric cars in Thailand.The study will be conducted over three months in Bangkok, Thailand, from December to February 2023. The population of Bangkok is approximately 8.3 million people, with a population density of approximately 46,000 people per square kilometer. The period within which the study will be conducted is significant because it represents the current buying behavior of electric cars in Bangkok. Based on the information to be gathered in this study, it is hoped that recommendations can be made to improve the buying behavior of electric cars in Bangkok.

LITERATURE REVIEW

In recent years, there has been a growing interest in electric cars due to a number of factors, including environmental concerns, the high cost of gasoline, and the availability of government incentives (Chanwit, K., 2021). Other factors that have contributed to this interest include hybrid vehicles, which combine the advantages of both electric and gasoline vehicles (Pimchanok, V., 2017). Despite these factors, the sales of electric cars in Thailand have been slow, accounting for less than 1% of the country's total car sales in 2017. The slow adoption of electric cars in Thailand may have a number of causes, any of which could be a potential explanation. There is a possibility that consumers are unaware of the advantages offered by electric cars, or that they are not persuaded that purchasing one is a wise financial decision (Sommer, C.). There is also the possibility that the infrastructure for charging electric cars is not as developed as it should be, making it challenging for customers to use these vehicles on a daily basis.

Consumers have become more aware of the positive effects that owning an electric car has on the surrounding environment in recent years, one of the behaviors that has been gaining popularity is the purchase of electric cars. In Thailand, the government has been promoting the use of electric cars through a variety of initiatives, such as providing tax incentives and subsidies for the purchase of electric cars ("Electric vehicle policy in Thailand: current status and future directions,"2017). One of these initiatives is the National Clean Vehicle Project, which aims to reduce pollution caused by gasoline-powered vehicles. However, there is still a lack of understanding of the factors that influence the behavior of consumers in Thailand when it comes to purchasing electric cars, and this lack of understanding has led to a lack of understanding of the factors that influence consumer behavior (Deng, Y., 2016). This study's objective is to investigate the factors that influence the decisions that consumers in Thailand make when they are considering the purchase of an electric vehicle.

When it comes to contemplating the acquisition of an electric vehicle, consumers in Thailand are influenced by a variety of factors, as the findings of the literature review have demonstrated (Chowdhury, M., 2021). The environmental factors, the economic factors, and the social factors are the three primary areas of concentration that are being looked at (Cheng, C, 2016). Also, as a result of the review of the relevant literature, a number of factors that influence the attitudes and behaviors of Thai consumers toward electric cars have been identified. These factors include a lack of awareness about electric cars as well as negative perceptions of them, as well as high initial costs and an absence of charging infrastructure. Although the government has shown support for the introduction of electric cars, there is still a lot of work to be done to encourage the use of electric cars and to develop the infrastructure that is required to support them.

RESEARCH QUESTION

The primary research question that will be investigated in this study is as follows:

• What are the factors that influence the purchasing decisions of Thai customers with regard to electric cars?

RESEARCH OBJECTIVE

The following are some of the objectives of this research:

• To conduct research into the individual, psychological, and environmental aspects that influence consumers' decisions to purchase electric cars in Thailand.
• To determine the most significant elements that have a significant impact on the purchasing behavior of electric automobiles in Thailand.
• To provide suggestions that can be implemented to enhance the marketing of electric automobiles in Thailand.
• To Make use of the findings of the study to change people's purchasing habits in Bangkok regarding electric vehicles.

SCOPE AND LIMITATIONS

The findings of this study are restricted in a number of ways due to its constraints. To begin, the research will only include participants from Thailand who have made a purchase of an electric vehicle within the last three years. This is a restriction in that it means the sample will not be representative of all Thai customers because it will only include those who have internet access. Second, the research will only be carried out in Bangkok, which is not an accurate reflection of the entire country of Thailand. This is a limitation of the study because it suggests that the findings may not be applicable to the remainder of the country. Third, the research will only take place over the course of three months, which is a short amount of time in the grand scheme of things. Because of this restriction, it is possible that the findings of the study cannot be generalized to the long-term. This is a drawback of the study.

RESEARCH METHODOLOGY

Data Collection

1. Sampling Design

For the purposes of this study, a convenience sample of Thai consumers will be employed. A non-probability sampling method known as a convenience sample is utilized by researchers in situations when they have easy access to the population of interest in their study. In this particular study, the target population consists of Thai residents who have recently purchased an electric vehicle. The population of Thai consumers who have acquired an electric vehicle during the last three years will serve as the demographic from which the sample for this study will be generated.

1. Data Collection

Concerning the primary data of this research, a quantitative research approach was used to study the factors influencing the purchasing decision of Thai people to obtain information from a cross-section of consumers. Thai people will use a questionnaire, and the results of the study will be applied to the promotion of electric vehicles in Thailand to boost sales.

1. Data Analysis

Descriptive statistics will be utilized in order to make sense of the results of the questionnaire's data collection. The data will be summarized using descriptive statistics, and patterns and trends will be identified using those statistics. The findings of the study will be applied to the promotion of electric vehicles in Thailand in order to boost sales.

TIME TABLE

This investigation will make use of a quantitative research approach in order to look at the elements that influence people's decisions to purchase electric cars in Thailand. In order to obtain data from a representative cross-section of Thai consumers, a questionnaire will be used. The findings of the study will be applied to the promotion of electric vehicles in Thailand in order to boost sales.

The research will be carried out in Bangkok, Thailand, from December 2022 to February 2023, over the course of three months. There are around 8.3 million people living in Bangkok, and the population density in the city is approximately 46,000 people per square kilometer. The time frame that the research will be carried out over is significant, given that it will serve as a representation of the current purchasing behavior of electric automobiles in Bangkok. It is hoped that, on the basis of the findings of this study, recommendations can be made to improve the purchasing behavior of electric automobiles in Bangkok. The study will gather the relevant information.

CONCLUDTION

The purpose of this study is to investigate the factors that influence the behavior of Thai customers with regard to the purchase of electric automobiles in the hopes of bridging a gap in the existing research. The specific goals of the study are to investigate the personal, psychological, and environmental factors that affect the purchasing behavior of electric cars in Thailand and to identify the most important factors that affect the purchasing behavior of electric cars in Thailand. Both of these goals are intended to be accomplished through the course of the research. For the purpose of the study, a questionnaire will be administered to a representative cross-section of Thai consumers. The findings of the study will be applied to the promotion of electric vehicles in Thailand in order to boost sales.

The research will be carried out in Bangkok, Thailand, from December 2023 to February 2023, over the course of three months. There are around 8.3 million people living in Bangkok, and the population density in the city is approximately 46,000 people per square kilometer. The time frame that the research will be carried out over is significant, given that it will serve as a representation of the current purchasing behavior of electric automobiles in Bangkok. It is hoped that, on the basis of the findings of this study, recommendations can be made to improve the purchasing behavior of electric automobiles in Bangkok. The study will gather the relevant information.

The research is restricted in a number of ways, including the fact that it will only be carried out in Bangkok, that it will be carried out over the course of three months, and that it will only be carried out with participants from Thailand who have purchased an electric vehicle within the last three years. Nevertheless, despite these limitations, it is anticipated that the study would provide useful insights into the elements that influence the behavior of Thai customers with regard to the purchase of electric cars.

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