Plot a 2 by 2 matrix based on the complexity of implementation and benefits Swiggy would realize (risk vs reward) by entering developed and emerging nations. Mention three to four factors which are contributing to risk and which are contributing to reward. Chose five countries as a mix of developed and emerging nations and rate them on the factors from high to low (justify your rating in one sentence). Use this information to compute the overall weighted risk score and overall weighted reward score for each countries. Based on these scores plot the countries in the 2 by 2 matrix and decide which country is most suitable for Swiggy to enter.