Question
pls answer all parts of the SAME question ASAP Runup running shoes (30 points in total) Runup is a new company founded by Andrew, who
pls answer all parts of the SAME question ASAP
Runup running shoes (30 points in total)
Runup is a new company founded by Andrew, who intends to sell running shoes. He estimates that the initial investment for production facility and equipment is around $200,000. To promote his shoes, Andrew also estimates that he will need to spend $150,000 on advertising and $133,000 on public relations. He expects to incur 5% of the retail price for labor cost, 10% for raw material expenses, and 6% for factory operations costs. To sell his products, Andrew decided to go through distributors rather than sell directly to retailers. Distributors prefer to have 30% margins. Retailer stores look for a 40% margin and will sell a pair of Runup shoes at $400.
Based on the information, answer the following questions about the price chain.
Retail $ Margin = $____
Retail % Margin = ____%
Distributor Price = $____
Distributor COGS = $____
Distributor $ Margin = $____
Distributor % Margin = ____%
Manufacturer Price = $____
Manufacturer Variable Cost = $____
Manufacturer $ Margin = $____
Manufacturer % Margin = ____%
What is the breakeven unit for Runup?
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