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Pls ASAP Thanks Question 8 (25 points) Type United Airlines Fiasco into Google and describe what results you see on the first page. Identify and
Pls ASAP Thanks
Question 8 (25 points) Type "United Airlines Fiasco" into Google and describe what results you see on the first page. Identify and explain in your own words the reputational damage the company faced back in April 2017. (5 marks) Now provide a strategic response of what the company could do to improve its brand image with consumers. Use at least 3 of the following channels: (15 marks) 0. - PPC - SEO Social Media - Mobile Email Optimization: how would you measure and optimize to ensure you are making improvements? (5 marks) Question 8 (25 points) Type "United Airlines Fiasco" into Google and describe what results you see on the first page. Identify and explain in your own words the reputational damage the company faced back in April 2017. (5 marks) Now provide a strategic response of what the company could do to improve its brand image with consumers. Use at least 3 of the following channels: (15 marks) 0. - PPC - SEO Social Media - Mobile Email Optimization: how would you measure and optimize to ensure you are making improvements Step by Step Solution
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