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Let's Evaluate! Now, let's get ourselves evaluated on how the marketing plan aims to make the business provide the solution with the awareness for the potential customers. Having a marketing plan helps company leaders to develop and keep an eye on the expectations for their functional areas. Direction: As Marketing Professional, you know that the marketing plan offers a unique opportunity for a productive discussion between employees and leaders of an organization. It provides good communication within the company. The marketing plan also allows the marketing team to examine their past decisions and understand their results in order to better prepare for the future. Now, why do you need to have Marketing Plan for your business? What are the opportunities you will have? State its importance to the business. Your answer must be based on your understanding. (100 points) A. Why do you need a Marketing Plan for your business? B. Why is a Marketing Plan so important? m E IL III. III. IV. 19.94 V