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Quarter 4 Module 6 Marketing Concepts and Techniques in Preparing a Marketing Plan Directions: Read each item carefully. Write TRUE if the statement is true and write FALSE if the statement is false. Write your answers in your activity notebook. Marketing and marketing concepts have the same meaning. Selling concept and marketing concept are just one. Production concept and product concept are the same. Societal concept is not a marketing concept Marketing concept and strategies are important in marketing products or services. 5'19?\"qu Task 3 Direction: Answer the following task in your notebook. 1. Differentiate Selling concept and Marketing concept. 2. Differentiate Production concept and Product concept. 3. Give an example of Societal marketing concept in Philippine Business setting and explain why do you consider it as such- Each task is guided by this rubric: 4 5 points Response to the question is well organized and clearly written; there is evidence of planning before writing Does not address the question clearly. Does not address the problem. TASK 4. Fill in the blanks. Lesson Summary is the promotion of business products or services to a target audience. In fact, there are ve di'erent approaches to how marketing can be successful for an organization. These approaches are called or philosophies that drive what type of marketing tools are used by a company. The 5 marketing concepts: 1. - Consumers want products that are easily accessible and inexpensive. 2. - Consumers want quality products. This means customers are looking for innovative options and continuously seeking out the best of what is currently available. 3. - Consumers are looking for aggressive sales and promotions from companies. 4. - Consumers want to see the products meet their wants and needs more than the competition. There is a lot of comparison shopping. 5. - Consumers want to see that the business is offering value and taking into consideration the well-being of both consumers and society. Required Activity: ( Individual) Essay As the owner, how can you market your proposed product/brand and generate profits using the different marketing concepts?10. A. Executive Summary F. The Market B. Study Background G. Marketing objectives C. Macro-environmean analysis H. Tactical implementation D. Opportunities and Threats 1. Marketing Budget E_ Micro-environmental analysis J. Financial projections K. Topic It has market size, market trends and market needs. Portion of a marketing plan that may include brand awareness target and sales revenue objectives. They must be specic, measurable, attainable, realistic and time-bounded. A component of a marketing plan that develops tactics for each strategy. Some strategies may only require a little a two tactical plan, while others may need to be supported by ve or more tactics. On this part of the marketing plan , indicates the total cost involved in the implementation of the proposed marketing plan- At the point, nancial viability of the proposed marketing plan is presented. Part of the marketing plan that outlines the most important ndings from your research. It is a summary of the entire marketing strategy. It offers a high-level overview of your overall brand objectives, marketing goals and marketing activities. Contains brief history of the company, mission and vision and product! service offerings Component of a marketing plan that makes an assessment on each of the company's macro-environments. Part of the marketing plan that enumerates identied opportunities and threats from the macro-environment analysis. A component of a marketing plan that talks about company, supplier, marketing intermediaries, customers, competitions and public