pls slove

thanks

Value Company has developed a new lathe that is designed to offer superior performance to a comparable lathe sold by one of Value Inc's main competitors The competitor's lathe sells for $15,000 and needs to be replaced after 2,000 hours of use It also requires $2,000 of preventive maintenance during its useful life Value Company's fathe performance capabilities are similar to the competitor's product with two important exceptions-It needs to be replaced only after 4,000 hours of use and it requires $5,000 of preventive maintenance during its useful life. From a value-based pricing standpoint what is the maximum sales price that Value Company should consider selling pricing the lathe at? (l.e. What is the upper limit of the EVC range?)