Pls succinctly describe in a few paragraphs what equity factor investing is ?and Explain why academics and practitioners (investors) believe equity factor investing works. Moroever, Why are investors attracted to equity factor investing?

Pick an equity fund from a major investor (Blackrock, State Street, Invesco, JPMorgan, Wellington, or whoever you want) and describe their strategy and investment process. . The advantage of an ETF is that it is listed and therefore must disclose annual reports, factsheets and product disclosure statements, and you might also find disclosed monthly or quarterly investor updates