Plumbing Inc. has been selling nothing but plumbing supplies for the last 20 years. Now, the owner has decided that next year is the right time to diversify by selling gardening tools as well. A previous consultant to the owner had success using customer data to build predictive models to guide direct mail campaigns for special plumbing offers. The owner now thinks that data mining could help them identify a subset of customers who would be good prospects for their new set of products.

Explain how the 6 steps of the CRISP-DM process could be applied to solve this as a supervised learning problem. You should also indicate what the target of your analysis would be. Since we are still very early in the course, try to focus on how to turn the relevant questions to ask at each stage into ones that are specific to this problem, providing general answers if possible.