Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

plz be reminded that the situation occurs in hong kong thx. question: Please suggest with reasons, which market segment(s) will be higher potential and attractive

plz be reminded that the situation occurs in hong kong thx.

image text in transcribed
question: Please suggest with reasons, which market segment(s) will be higher potential and attractive for this new company to target. backgroud: It is important for a company to understand and apply market segmentation, which consists on dividing buyers into groups depending on various characteristics. A new online food delivery company is established to serve Hong Kong and the objectives are to maximize its sales and revenue. The company design to launch an online application for customers. Would you please indicate the different segmentation strategy can be used in the online food delivery company's app? segments to choose : Segmentation Methods Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation Usage Segmentation

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business research methods

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

8th Edition

978-032432062, 0324320620, 1439080674, 978-1439080672

More Books

Students also viewed these Marketing questions

Question

Explain the importance of Human Resource Management

Answered: 1 week ago

Question

Discuss the scope of Human Resource Management

Answered: 1 week ago

Question

Discuss the different types of leadership

Answered: 1 week ago

Question

Write a note on Organisation manuals

Answered: 1 week ago