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Which of the following is an example of a nonpersonal communication channel? A. e-mail B. magazines C. social media D. telemarketing Another name for buzz marketing is A. sourcing. B. word of mouth. C. encoding. D. decoding. Over the last decade, Reflective Enterprises has evolved their marketing and distribution channels from retail stores only by adding both mobile apps and online catalogs. In addition, they strategically use these methods to influence a customer's shopping experience, including research before a purchase and service after a sale. This directmarketing approach is called A. trade-oriented sales promotion. B. omnichannel retailing. C. customer-oriented sales promotion. D. mobile retailing. An important part of the promotional mix is nonpersonal communications, communications that are not directly paid for by the company. This is called it usually comes from press releases, editorials, feature articles, or news releases. A. publicity B. paid media C. public relations D. personal selling