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Consider a consumer decision-making scenario for choosing a smart TV. The decision criteria are features, quality, lifetime, and popularity. Which brand should the consumer choose based on each of the following models? Show all your calculations and steps for full points: - Features (Importance 25\%) - Brand A: 7 - Brand B: 8 - Brand C: 6 - Quality (Importance 40\%) - Brand A: 9 - Brand B: 9 - Brand C: 10 - Lifetime (Importance 15\%) - Brand A: 8 - Brand B: 10 - Brand C: 7 - Popularity (Importance 20\%) - Brand A: 8 - Brand B: 7 - Brand C: 6 Choice Models 1. Multiattribute expectancy-value model ( 2 points) 2. Additive difference model ( 2 points) 3. Conjunctive model (minimum cutoffs: lifetime 8 and popularity 8 ) (2 points) 4. Disjunctive model (acceptable cutoffs: features 7 or lifetime 9 ) ( 2 points) 5. Lexicographic model (2 points) 6. Elimination-by-aspects model (acceptable cutoff of 8) (bonus, 2 points)