plz solve both parts

QUESTION 2 Khaadi is a multinational Pakistani clothing fashion brand founded in 1999 by Shamoon Sultan. It specializes in "hand-woven" technique products, especially a wide clothing range for women in Pret wear; it also provides unstitched lawn, children's clothing, shoes, bags, jewellery, and men's wear. Khoodi won numerous industry awards including Lux Style Award for High Street Band thrice, Achievement in Fashion Design - Pret and has been nominated at different occasion in several categories at Lux Style Awards. It is regarded as the one of the best fashion brands in Pakistan. Explain how Khaadi has used the Product/Market Expansion Grid (Ansoff's Growth Strategies) in order to expand its business and increase its customer base over the course of 10 years. Explain each strategy with reference to Khoadi's operations (3 marks) What is a demographic environment and briefly explain changing trends and development in the marketplace. List some of the changing trends in the Demographic environment of Pakistan and how they are providing opportunities businesses like Khaadi