PM.346.HSF1 The Practice of Project Management

Pls do not generalize the answer. Thank youuuuu

Background

Joseph-McHendry Purveyors, Ltd. (JMP) is an international retailer of fine collectibles and bibelots, including authentic antiques, objets d'art (paintings, sculptures, etc.) and expensive jewelry. It operates on a world-wide basis, with over twenty outlets in various developed countries, and is headquartered in San Francisco. JMP has an excellent reputation, and is known in the industry for its quality, honesty and providing "the personal touch." Much like Nordstrom, JMP charges a premium for the products; but their clientele believe that they are getting their money's worth! Revenues for this past year exceeded $800 M. The firm's organization is essentially functional, with a product orientation. Major departments include Marketing, Finance and Accounting, Human Resources, Information Technology, Purchasing, Collectibles and Jewelry.

One of the founders, Cyril Joseph, died several years ago, and the other, Claude McHendry, recently suffered a major stroke and has stepped down as CEO, retiring completely. In an attempt to infuse some contemporary thinking and energy into the company, the Board of Directors has brought in Erica Kelly, an executive from a related industry, who has a reputation for being innovative, as the new CEO. Erica firmly believes that business technology has improved to the point that the firm can make the jump to e-marketing without sacrificing the estimable JMP culture and reputation for quality. With the backing of the Board, she has won approval for that strategy and is now faced withdefining and organizingthe business dynamics associated with implementing it.

You have joined the firm with the ultimate intent by all concerned of becoming the Deputy Head of the Marketing Department, who will be retiring within a year, but in the interim you have been selectedby Ericato be the project manager for thePROJECT OF PLANNING AND IMPLEMENTING AN E-MARKETING SYSTEM. In reviewing the very preliminary concepts, you have determined that, since countless similar projects have been done previously, the steps/requirements are well-known, and the risks low, apredictivemethodology is most appropriate to be used in the project.

You have had some previous experience in e-marketing, and prior to joining JMP you have reviewed in your mind some of the concepts and terms involved in e-business applications. (Some of these are included in the link:E-business Notes) The critical first step in the overall project is the creation of theJMP Project Management Plan andthat is your mission at this point.

INITIATING

Business Case: The JMP Project

Project Management Plan for JMP, Ltd

1. Executive Summary:

Joseph-McHendry Purveyors, Ltd (JMP) is a world-wide retailer in need of our efforts in carrying out the project of planning and implementing an e-marketing system. Based on our passed experience in e-marketing, this will be a relatively low-risk operation and we will be able to apply planning framework from previous projects to facilitate rapid execution of a plan with proven results.

2. Project Description:

Project Name:Pioneering an E-Marketing System

Project Sponsor:Gage Boiman, Project Sponsor & Head of Marketing.

Project Manager:Team Bravo

3. Problem Statement:In order to uphold excellent reputation of JMP, our staff will combine a mix of modern concepts and technology into the expansion of the organization. With the support of Erica Kelly, we will be able to implement an initiative to strengthen business technology with a focus primarily on marketing that will carry the strong reputation of JMP long into the future.

4. Objectives:

+ Uphold high-quality and variety of products associated with JMP

+ Maintain our standard of personalized service

+ Sustain privacy and security

+ Createeee aaaa process that is user friendly, effective, and efficient

FUNCTIONS

Required	Desired	Optional
E-commerce Website: Construct an e-commerce website that is customer-friendly, responsive, and offers safe online transactions, with the goal of promoting JMP's goods and enabling consumers to search, browse, and make purchases online.	Customer Relationship Management (CRM) System: Use a customer relationship management system to learn more about your clients, remember their preferences, and offer them more relevant products and services.	Digital Marketing Campaigns: Develop and implement digital marketing techniques, such as search engine optimization (SEO), email marketing, and social media advertising, to reach and interact with target audiences online.
Secure Payment Gateway: Provide a safe and convenient checkout experience for your consumers by establishing a payment gateway that takes a variety of payment types.	Data Analytics and Insights: You may learn more about your customers, keep an eye on how well your website is doing, and make better decisions through the information you acquire by integrating data analytics solutions.	Customer Feedback and Reviews Platform: Createeee aaaa system that allows customers to rank and analyze their experience with our company to boost its legitimacy.
Supply Chain Integration: Automate inventory management, order processing, and shipping by integrating the e-marketing platform with the supply chain for reliable on-time delivery.	Mobile App: We must consider developing a mobile application so clients may purchase using their mobile devices like smartphones and tablets.	Content Management System (CMS): The website's product catalog, pricing, and advertising materials may all be kept fresh and relevant with the use of a content management system (CMS).

5. Preliminary Project Requirements:

E-Marketing consists of several concepts which influence the intended campaign for organizational growth. The following are outcomes that will be produced by this initiative:

1. Website: our website customer friendly, quick and responsiveness, send it will offer safe and secure online transactions. JMPs goods and services will be promoted and distributed to a global audience.

2. Customer feedback system: our organization will customer relationship manager system. This system will allow us to manage clients by appealing to their specific preferences for products and services.

3. Social media-based advertising campaign: Our social media marketing team will focus on search engine optimization to ensure that we are reaching the largest audience possible.

4. Staff re-organization: we will dynamically reposition human assets to places where they will thrive the most.

5. Tech Training: all members of the organization will complete weekly technical training so that every member has a basic level of familiarity with the new e-marketing technology.

6. Mobile phone applications:We must consider developing a mobile application soclients may purchase using their mobile devices like smartphones and tablets.

7. User Content Filtering: We will customize the product catalog for each client.

8.Inventory/supply chain adjustments: we will implement a system that provides real-time feedback to keep our supply as efficient at possible.

9. Online security program: Palm scan technology will be utilized to avoid identity theft.

6. Expected Benefits

1. Enhanced product quality - making sure that the products are updated and meet/exceed customer expectations.

2. Elevated Service - having customer profile with their own preferences and discounts.

3. Heigtened Security - unhackable data that secures customer privacy.

4. Process Improvement - implement a feedback system for customers to report issues and suggest improvements.

5. Organization-wide Regulations - establish a compliance team to oversee regulatory adherence.

7. Cost-Benefit Analysis

Our team will have a mastermind-brainstorming meeting in order to calculate cost and benefits of this initiative. Any aspect determined to be unfruitful will be eliminated from the plan. This will allow us to concentrate our efforts upon those aspects that will produce the most fruit. The result of this will be in accordance with the PMBOK project benefits management plan.

8. Project Timeline

Our project timeline will have milestones to keep our team on track for meeting all deadlines in order to provide results on or before the expected due date.

Weighted Decision Matrix

PROJECTS BY WEIGHT Online Security Program Inventory/Supply Chain Adjustments User Content Filtering Mobile Phone Applications Technical Training Staff Re-organization Social Media Advertising Customer Feedback System Website 0 20 40 60 80 100 120 140 160 180 l WEIGHT Weighted Decision Matrix Criteria Value Website Customer Score Feedback Score Social Media System Advertising Score Staff Re-organization Score Technical Mobile Maintain Quality & Variety 7 Training Score Phone 5 Score User Content 35 Inventory/Supply 5 35 Applications Filtering Score Chain Online 5 35 Score Personalized Service 3 21 Adjustments Security Score 6 5 30 5 35 Program 12 28 Maintain Privacy & 4 24 5 35 5 6 4 28 Security 20 3 18 3 21 10 5 30 3 15 13 18 User-Friendly 5 4 4 25 24 2 8 15 3 18 15 20 20 3 15 Cost 12 3 12 4 3 20 3 12 2 10 5 15 4 10 9 13 12 Risk 2 9 5 20 2 3 12 12 5 15 4 4 12 Time to implement 4 12 4 3 3 9 5 4 8 13 Totals 4 6 3 3 4 8 109 3 101 103 13 3 84 93 2 2 121 101 116 78