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PNW Sportsman s Bar $ 1 4 0 for one spoon of Hungarian wine $ 2 3 per shot of house liquor ( e .

PNW Sportsmans Bar $140 for one spoon of Hungarian wine $23 per shot of house liquor (e.g. gin, rum, tequila, vodka) $100 for oysters $250 for a spoon of caviar $59 for a BLT Sandwich Bronlieus Boutique (the gift shop) $3,000+ per mens suit $13 small ice cream $21 for nail clippers GNI-brand shampoo and conditioner start at $6.50/ea for a hotel size and go to $115/ea for a full size (selling non-Marriot approved amenites of certain types, including shampp and conditioner, is not allowed per the franchise agreement) $15 for a GNI-logo bag, only available with purchases of $100 or more (also not allowed per the franchise agreement) Sisley-Paris Spa $215/hr for massage treatment $380 for a couples massage $80 for each additional half hour (single, $105 for each additional half hour for couples) It is not possible to view a line-item P&L statement for the property, but these amenities combined are currently profiting $5 million/year. Given the aforementioned fixed and variable costs, the hotels amenities are possibly making approximately $10 million in revenue each year. This is an astounding figure that is well above industry averages in even the most profitable luxury resorts. Unlike room revenue, these amenities can be out-sourced. This means Marriott corporate does not necessarily have access to the financial statements from these amenities. What you do realize is that this Ritz-Carlton property has the lowest global occupancy but the highest global amenities revenue. This is solid evidence that something illegal is taking place most likely laundering money. Also, these figures do not account for event management, banquet space, or the Poverty Bay Steakhouse restaurant (the primary dining option, which also features in-room dining). Based on the information available to you, you believe the following data is correct: 1. Food cost is 20% property-wide; 2. The property makes $12,000,000 in revenue from these amenities annually; a. Spa=20%, Boutique=15%, Bar=35%, Valet=10%, Parking=5%, and Other=15%3. The hotel manages $10,000,000 in revenue from banquets; 4. The Poverty Bay Steakhouse on property makes $7,000,000 in annual revenue (including room service, which accounts for 10% of Poverty Bay Steakhouse revenue); Complete the chart on the next page using the aforementioned information. Table 2. Ritz-Carlton Seattle Smith Tower ADR RevPAR Occupancy Supply Demand Ritz-Carlton Seattle Table 3. Ritz-Carlton Seattle, Amenities, Food, & Banquets Q1 Q2 Q3 Q4 Annual REVENUE Rev, Banquets $2,500,000 Rev, Bar $1,050,000 Rev, Poverty Bay Steakhouse Room Service $175,000 Rev, Boutique Rev, Spa Rev, Valet Parking $600,000 Rev, Other REVENUE $29,000,000 COSTS Food Cost Variable Costs (F&B)10%10%10%10%10% Variable Costs (non-food)25%25%25%25%25% Fixed Costs PROFITTable 2. Ritz-Carlton Seattle Smith Tower
Table 3. Ritz-Carlton Seattle, Amenities, Food, & Banquets
\table[[,Q1,Q2,Q3,Q4,Annual],[REVENUE],[Rev, Banquets,$2,500,000,,,,],[Rev, Bar,$1,050,000,,,,],[Rev, Poverty Bay Steakhouse],[Room Service,$175,000,,,,],[Rev, Boutique],[Rev, Spa],[Rev, Valet],[Parking,,,,,$600,000
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