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Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near which stage of the AIDA model?a)likingb)awarenessC)actiond)knowledge
Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near which stage of the AIDA model?a)likingb)awarenessC)actiond)knowledge
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
