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Points: 0.08 of 1 Save Coke and Pepel each choose one of two price: Low (P = $3) of High (P . $4). There are

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Points: 0.08 of 1 Save Coke and Pepel each choose one of two price: "Low" (P = $3) of "High" (P . $4). There are DO buyers who will pick the lowest price option, However, if the priots ive the same, 45 buyers will buy from Coke and 45 buyers will buy from Pepel. For simplicity, assume there are no costs, so profit is just price times quantity. The fret number in each box should denote Coke's payoff, and the second number shows Pepsi's payolt, Using the Information provided fil in the matrix below with the payoffs for Coke and Popal Papal High Low High 180. 180 0. 170 Coke Low 270 0 135 . 135 The unique pure- strategy Nash equilibrium of this game is (Low, Low) Now assume that each company has 40 loyal buyers who buy their brand regardless of the price. This leaves 10 non-loyal buyers who pick the less expensive option, Again, non-loyal buyers spit eventy if prices are the same. Papal High Low High Coke LOW DO

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