points Frandne spends 15 minutes in the aisle of her local druestore comparing brands of sunscreen. She has purchased sunscreen previously, however, she is not ovat to awari brand and on to trving something new that offers higher protection. After picking up a few packages and reading the ingredients the decides to try a new brand, opting for a smaller win cases osat it Her decision making behaviour can be described as deosion making mited routine ubima habitus Manwent down to either the Acura MDX or loota Highlander After testing the Subaru Forester she is that while the di confortable to drive and have someone han she was conform the Subaru Forester now part of her vo Dat When a parental decision maker gives in a to child's request for a purchase, it is called: parental yielding or pester power ethnocentricity polychronicity autocratic decision making 1 points The Duck Tape Company, a manufacturer of duct tape has created the Duck Tape Club where people can post stories and inctures of unique ways to use the product. The company to sponsor an annual Dromi Contest where students make their own prom outfits out of duct tape. This is an example of social class oduct positioning O a target market brand community The amount of time a consumer spends in stage 2 of the decision making process is often a function of which of the following the social class group the consumer belongs to the age cohort the consumer is part of the level of perceived risk associated with a particular purchase category whether the product is considered a necessity or a luxury Victor wanted to be able to show Marilyn's parents that he had some money, too, so he wore his best Italian wait and has TAG Heuer watch. They were Victor's way of advertising his achievements Products used in this way are called social class indicators >> fraudulent symbols status symbols status utilities points Frandne spends 15 minutes in the aisle of her local druestore comparing brands of sunscreen. She has purchased sunscreen previously, however, she is not ovat to awari brand and on to trving something new that offers higher protection. After picking up a few packages and reading the ingredients the decides to try a new brand, opting for a smaller win cases osat it Her decision making behaviour can be described as deosion making mited routine ubima habitus Manwent down to either the Acura MDX or loota Highlander After testing the Subaru Forester she is that while the di confortable to drive and have someone han she was conform the Subaru Forester now part of her vo Dat When a parental decision maker gives in a to child's request for a purchase, it is called: parental yielding or pester power ethnocentricity polychronicity autocratic decision making 1 points The Duck Tape Company, a manufacturer of duct tape has created the Duck Tape Club where people can post stories and inctures of unique ways to use the product. The company to sponsor an annual Dromi Contest where students make their own prom outfits out of duct tape. This is an example of social class oduct positioning O a target market brand community The amount of time a consumer spends in stage 2 of the decision making process is often a function of which of the following the social class group the consumer belongs to the age cohort the consumer is part of the level of perceived risk associated with a particular purchase category whether the product is considered a necessity or a luxury Victor wanted to be able to show Marilyn's parents that he had some money, too, so he wore his best Italian wait and has TAG Heuer watch. They were Victor's way of advertising his achievements Products used in this way are called social class indicators >> fraudulent symbols status symbols status utilities
