Question
Polestar is an emerging electric vehicle manufacturer that wants to grow. In order to grow in the EV market and set itself apart from both
Polestar is an emerging electric vehicle manufacturer that wants to grow. In order to grow in the EV market and set itself apart from both conventional automakers and other EV rivals, Polestar is attempting to excel in both the automotive and technology sectors.
What are yearly and quarterly promotions Polestar can do to attract new customers and to grow business? Including Timing / Calendar of promotional events
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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