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Polly is in the market for a new phone. She has determined from her information search that while there are eight possible phones within her
Polly is in the market for a new phone. She has determined from her information search that while there are eight possible phones within her price range, the new MotoX phone, the iPhone X, and the Samsung Note 8 are likely the best fit for her needs and have the features she desires. She ultimately decides that she will purchase the Samsung Note 8, as it had the biggest screen size out of the three phone models and a large screen size was at the top of Pollys must have list for her new phone. This indicates that the MotoX, iPhoneX, and Samsung Note 8 comprised Pollys ___________ and that size was the ____________ that enabled her to evaluate the alternatives and select her new phone:
a. evoked set; salient feature
b. evoked set; persuasive factor
c. consideration set; competitive advantage
d. consideration set; determinant attribute
e. judgment sample; heuristic
Though he has never owned a Jaguar, Jerry thinks they are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the __________ component of Jerry's attitude, which might result in providing additional information regarding research on the attributes of the cars in the hopes that this new information would be included in his attitude.
a. evaluative
b. behavioral
c. affective
d. perceptual
e. cognitive
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