POM Juice invested heavily into research to show the health benefits of drinking pomegranate juice. Unfortunately, the research did not show any noticeable health benefits. POM Juice advertises the money it spent on the research, but not the results. Instead, POM says that it is "hopeful in the promising results of future research."

QUESTION #6: What agency enforces consumer laws?

QUESTION #7: Did POM violate any consumer laws? If so, what laws?

QUESTION #8: Apply the cause of action you identified when answering Question #7 to the hypothetical.

QUESTION #9: Is POM likely to defend itself successfully? Why or why not?

QUESTION #10: What legal alternatives did POM have?