Poor Persuasion or Sales Letter

read the sales letter below and discuss the strengths and weaknesses of the letter in regards to the quality of the argument it presents.

Home gardening Made Easy

ABC hardware Inc.

555 E. Oak St.,

Butte, MT

Hello Mr. Smith,

Gardening can be back-breaking work when you are not using the right tools. Almost 90% of homeowners like you injure their backs just by simply raking their leaves in their backyards. If you are like them and suffer from a sore back after gardening, then you need to use our new easy rake leaf blower.

What is the difference between raking and blowing leaves:

• No bending over, so less back pain
• Easy to handle and your arms do not get sore
• Powerful motor blows leaves right where you want them
• Durable and easy to store in your garage
• Limited time 20% discount with every purchase

To take advantage of this offer, just come into our store on the corner of Main and Front Streets between 8 a.m. and 5 p.m. and see what this leaf blower can do for you.

Sincerely

Peter Jones

Vice-president, Sales