Poor Persuasive Request Going to Texas 7-Eleven Owners

Your Task. Analyze the following poorly written persuasive e-mail request. List its weaknesses and revise it.

To: 7-Eleven Franchise Owners Association of Texas

From: Terry Navarro &..o@yahoo.com>

Subject: Plastic-Wrapped Fruit Not for Us!

Cc:

Bcc:

Hey, have you heard about this new thing coming at us? As a 7-Eleven franchise owner and member of the 7-Eleven Franchise Owners Association of Texas, I am seriously put off about this move to wrap our bananas in plastic. Sure, it would extend their shelf life to five days. And I know that our customers want yellow-not brownbananas. But wrapping them in plastic?? I mentioned this at home, and my teenage daughter immediately turned up her nose and said, A banana wrapped in plastic? Eeeyooo! Do we really need more plastic clogging up the environment? Shes been studying sustainability and said that more plastic packaging is not a sustainable solution to our problem.

I realize that we 7-Eleven franchisees are increasingly dependent on fresh food sales as cigarette sales tank. But plastic-wrapped bananas is going too far, even if the wrapping slows ripening. As members of the 7-Eleven Franchise Owners Association, we have to do something. I think we could insist that our supplier Fresh Del Monte come up with a wrapper thats biodegradable. On the other hand, extending the shelf life of bananas cuts the carbon footprint by cutting down all those deliveries to our stores.

We have a meeting of franchisees coming up on February 1. Lets resist this banana thing!

Terry