Pop$-$up ad Viral marketing Banner ad Cookie Affiliate program Click$-$through

Match each of the options above to the items below.

Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant$$s website

No answer

A technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message$$s visibility and effect

No answer

A box running across a website that advertises the products and services of another business, usually another ebusiness

No answer

A small web page containing an advertisement that appears outside of the current website loaded in the browser

No answer

A count of the number of people who visit one site and click an advertisement that takes them to the site of the advertiser

No answer

A small file deposited on a hard drive by a website, containing information about customers and their browsing activities