Porsche; Harnessing Media

Questions

1. What was thorps particular concern and interest. How social media is used to

market Porsche in the particular case

2. Thorpe saw that Porsche Canada sold 3,680 cars in 2013. He estimated that

there would thousands of Porsches on the road in Canada, but only a portion

of this group would be interested in buying winter driving equipment,

including wheels and accessories. A look at comparable winter driving

equipment showed that winter wheel sets for Porsches ranged from $4,295 to

$6,695 installed. There were all- weather floor mats for $169, cleaning kits

for $84.24 and battery chargers - for cold weather - for $169.19 Thorpe

wanted to present a marketing budget proposal of $100,000 for a 2015

campaign for Porsche. He wondered what three "properties" his team should

spend their time working on and what objectives the campaign should work

toward.