Port Kennedy Ltd., is a ferry tour company in Australia. The company is considering the use of Balanced Scorecard to improve its performance. The company outlines the list of performance measures:
1. Number of tour concepts under development.
2. Number of regular customers retained.
3. Percentage of journeys made within published schedule.
4. Number of new passengers per month.
5. Profitability of each ferry route.
6. Maintenance/repair on ferries.
7. Employee Satisfaction Survey.
8. Customer Satisfaction measures.
9. Return on Investment.
10. Number of coaching activities implemented.
11. Market Share.
12. Percentage of manual-to-automated processed.
13. Change in employee use of appropriate technology.
14. Customer complaint response time

REQUIRED:
1. Create a balanced scorecard for Port Kennedy. Ltd, using the above performance measures, include the 4 balanced scorecard perspectives in your answer.
2. Describe the benefits of implementing a balanced scorecard for individual employees as well as for the managers of Port Kennedy Ltd. (Two benefits for individual employee and two benefits for managers) Word limit: 150 words