Porter's competitive strategies outline four different generic corporate strategies. This activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. The goal of this activity is to test your knowledge of Porter's four competitive strategies. Each item is either a description of Porter's four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of Porter's strategies. For each item, select the competitive strategy it best represents. 1. The goal of this strategy is to offer unique products or services of superior value to a wide target market